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Natura Pet Food Recall – An Open Letter to our Clients

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By Deborah W. Fegan, DVM – 6/19/13

Natura, the company that makes Evo, Innova and California Natural dog and cat foods has issued another voluntary recall.  According to the US Food and Drug Administration, up to this point, there have been no people or animals reported sick from this recall or previous Natura Pet Food recalls.  This is of great comfort.  However, since this has been our primary recommendation for food in both normal pets and special conditions pets it has affected so many of you.

I personally spent many hours researching nutrition literature, scientific studies and foods for both quality nutrition and safe production methods. Armed with this information, I gave you the best recommendation I could to keep you pet healthy and safe. Natura’s ingredients and sources were the safest and with the ISO 2001 distinction, I felt that we could get no better oversight on production safety.  I believed this and all my pets and most of my family’s and staff’s pets were using these products. I still believe that these food formulas contain the best quality ingredients, many of which have no directly comparable offerings commercially.

After the last recall, we were assured that Natura’s quality control process would prevent any further problems. But Natura’s production oversight let all of us down — again.  I realize that you trust me and my recommendations and I do not make them lightly.  I sincerely apologize for this recommendation.  You have no idea how sad this makes me for all of you and your pets. I realize that this has put you, your family and your pets at risk. I know it has created difficulties for you.

We will make every effort to return your money for any bag of food on the recall that is still in your possesion, even if it is partially used. DO NOT handle the food inside at all just bring the whole bag in.

Recalls have occurred much more frequently and have affected most for the leading pet food companies (there are 27 recalls listed on the FDA site as of June 19, 2013).  This means that the regulatory agencies are taking pet health more seriously, which is a very good thing.

It will mean that we will have to be more flexible and be able to communicate in a timely manner about recalls. Our website has links to the FDA, American Veterinary Medical Association and other sites that may have information about recalls or other safety issues concerning your pet.  We will also provide important updates via email and our mobile app, so please be sure you have our mobile app and have given us a current e-mail.

I do not take your trust lightly.  I will stay on top of these developments and communicate our best nutrition recommendations to you.

I can not thank you enough for your trust and will continue to work hard to deserve it.  Below is an excerpt from the FDA to give you more information.  And please call, 440-234-5831, if you have any questions.

Sincerely,

Deborah W. Fegan, DVM

Owner, Big Creek Pet Hospital

Here are links to Natura Pet’s recall FDA’s announcement 

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